Lexington International, LLC Launches the Hairmax Lasercomb to U.S. Dermatologists

November 26, 2007 Boca Raton, FL Lexington International, LLC, has launched the HairMax LaserComb to the entire audience of over 9,000 dermatologists in the U.S. with a broad and comprehensive medical launch campaign. The HairMax LaserComb is the first device of its kind to be cleared for marketing by the FDA for certain types of male androgenetic alopecia (male pattern baldness).

The medical launch campaign originated with the creation of a Web site aimed specifically at physicians and health care professionals.. The site, www.hairmax.com, provides complete information on the clinical indications and uses of the HairMax LaserComb. The device is available without a prescription.

Following completion of the Web site, Lexington Int., LLC began a direct mail program announcing the availability of this revolutionary device to the dermatologists. The mailer contained information on the FDA clearance of the HairMax LaserComb which was supported by a well controlled double blind study. It was designed to pique the interest of dermatologists on this important clinically proven modality for treating hair loss that will offer new hope for their patients.

Dermatologists have responded enthusiastically to the HairMax LaserComb medical launch campaign. Interest and enthusiasm is high amongst the audience and they have started recommending it for appropriate patients in ever increasing numbers.

David Michaels, Managing Director of Lexington Int., LLC said, I am extremely gratified at the response to the HairMax from the dermatological audience and pleased that the device will become part of their options to treat this difficult disease.

The next phase of the campaign will involve providing in-house support to medical professionals via Lexingtons newly formed Professional Services Department and utilizing a combination of physician directed journal advertisements, and other direct mail programs.

Speaking on the campaign, Leonard Stillman, Director of Professional Services for Lexington Int., LLC said, We are in a great position as far as having the only medical device cleared by the FDA for certain classes of male pattern baldness. We are going to do whatever we have to do to reach the entire dermatological audience with the message about this revolutionary device.

Future plans for the campaign include Lexingtons planned exhibition at the American Academy of Dermatology Meeting in February 2008, as well as future meetings directed at medical professionals.

About Lexington International, LLC

Based in Boca Raton, Florida, Lexington International manufactures and distributes the HairMax LaserComb to 89 countries and has provided hope and satisfaction to tens of thousands of customers since 2001. The HairMax LaserComb is the first and only medical device that is cleared by the FDA to promote hair growth in men suffering from androgenetic alopecia. Grounded in over 20 years of international research and studies, the HairMax LaserComb is recognized as the leader in emerging technologies to treat hair loss. Lexington is a proud member of the Better Business Bureau, Team Florida, and has received the Commercial and Export Achievement award from the US Department of Commerce.