Lexington International, LLC Begins Educational Marketing Campaign Targeted At Dermatologists

Boca Raton, FL, November 2, 2007 Lexington International, LLC, maker of the FDA cleared HairMax LaserComb, has launched a marketing campaign aimed at educating over 9,000 dermatologists in the US.

The campaign originated with the creation of a Web site aimed specifically at physicians. The site, www.hairmax.com/p, provides complete information on the practical use of the device and further informs medical professionals on Lexingtons' recent FDA clearance.

Following the completion of the Web site, Lexington Int., LLC began a direct mailing program targeted at dermatologists across the country. The mailer listed the official FDA clearance of the HairMax and was intended to pique the interest of dermatologists seeking new, clinically proven technologies for treating hair loss.

Thus far, dermatologists have responded enthusiastically to Lexington Int., LLC's efforts, and are increasingly recognizing the HairMax as a viable treatment option due to its clinical success in the most recent sham-controlled double-blinded study.

David Michaels, Managing Director of Lexington Int., LLC said, "I am extremely gratified at the response to the HairMax from the dermatological audience and pleased that the device will become part of their options to treat this difficult disease."

The next phase of the campaign will involve utilizing a combination of physician directed journal advertisements, further direct mailing programs and providing in-house support to medical professionals via Lexington's newly formed Professional Services Department.

Speaking on the campaign, Leonard Stillman, Director of Professional Services for Lexington Int., LLC said, "We are in a great position as far as having the only medical device cleared by the FDA for certain classes of androgenetic alopecia. We are going to do whatever we have to do to reach the entire dermatological audience with the message about this revolutionary device."

Future plans for the campaign include Lexington's planned exhibition at the American Academy of Dermatology Meeting in February 2008, as well as appearances at future meetings directed at medical professionals.

About Lexington International, LLC

Based in Boca Raton, Florida, Lexington International manufactures and distributes the HairMax LaserComb to 89 countries and has provided hope and satisfaction to tens of thousands of customers since 2001.

The HairMax LaserComb is the first and only medical device that is cleared by the FDA to promote hair growth in men suffering from androgenetic alopecia. Grounded in over 20 years of international research and studies, the HairMax LaserComb is recognized as the leader in emerging technologies to treat hair loss. Lexington is a proud member of the Better Business Bureau, "Team Florida," and has received the "Commercial and Export Achievement" award from the US Department of Commerce.


Lexington International, LLC
Attention: Media Relations
David Michaels, 561-417-0200